A new law in Arkansas bans grocery stores from calling veggie burgers “veggie burgers” and calling soy milk “soy milk.”
The justification? That consumers might get confused about whether veggie burgers are made of beef and whether soy milk comes from cows.
That does not impress opponents of the law, who sued last month, arguing that the vague, expansive restrictions Arkansas put in place are an unconstitutional burden on free speech. Many legal experts say that they’re likely to win their case — but such cases can take a long time to wind their way through the courts.
For that …