
Your data, whether it’s your name, your location, or your shopping habits, has been a commodity for decades now. Collected, bought, sold, shared, transferred — however businesses get it, a lot of them have access to a lot of information about you. They use it in ways you never agreed to (and often that you’re not even aware of), and they make a lot of money off of it. And there wasn’t much you could do to stop them.
That’s about to change … to a point.
When the California Consumer Privacy Act, or CCPA (which you can read in …