Unlike so many small businesses, Downtown Yarns, Leti Ruiz’s yarn store in New York’s East Village, managed to make it through the pandemic intact. A surge in interest in crafting — including knitting and crocheting, the store’s specialties — brought both returning and new customers in search of comfort and distraction. When people were stuck at home, patrons placed orders over the phone or through Instagram and a friend of the store made deliveries to all five boroughs. In the end, the store actually fared better financially in 2020, Ms. Ruiz said, than it had in 2019.
Now, however, Ms.