‘Who Gets to Be an Influencer?’
Producer/Director Lora Moftah
Reporter Taylor Lorenz
Watch on Friday, June 4, at 10 p.m. on FX and streaming on Hulu.
Kaychelle wants to be on TV. Rob’s chasing a million followers and a screenplay deal. Khamyra seeks financial independence, while Tray wants to earn enough money that his mother never has to work another day in her life.
To make their dreams come true, they’ve combined forces with other self-styled influencers at Collab Crib, a group house that doubles as a video studio in Atlanta, where a concentration of talent has helped attract other aspiring stars of Instagram, YouTube and TikTok.
Those social platforms are where many of today’s young, ambitious creators are making their names — and fortunes. “This is more than just kids making videos on the internet,” says Kaelyn, another Collab Crib creator. “This is the new American dream.”
Taylor Lorenz wrote in December about Collab Crib and another Atlanta creator house.
Black creators have made and popularized some of the internet’s biggest trends, Lorenz reported, but they receive fewer deals from big brands and they’re consistently paid less than their white social media peers.
A new documentary by The New York Times follows Collab Crib on
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