Facebook’s TikTok knockoff, Instagram Reels, is making its big United States debut today. The feature is Instagram’s answer to TikTok, the wildly popular short-form video streaming app. It would be a big deal if this copycat product is as successful as Instagram Stories, but that’s hardly guaranteed.
Reels lets users make 15-second edited videos overlaid with music directly in their Stories, Feed, or a new Reels section in the Instagram Explore tab, as my Vox colleague Rebecca Jennings explains here. It’s a near clone of TikTok, which similarly lets people upload lip-sync videos. The timing of the US release …