LONDON — Advance publicity for the Marble Arch Mound — London’s newest visitor attraction — suggested that an Arcadian landscape would be created in the middle of the city, with spectacular views over Hyde Park.
A huge artificial hill, over 80 feet high, would rise at one end of Oxford Street, London’s busiest shopping district. Costing around 2 million pounds, or about $2.7 million, design renderings suggested that it would be covered in lush trees and that visitors would be able to climb to the top — and “feel a light breeze” against their skin.
The hill was part of a £150 million plan by Westminster Council to lure visitors back into the center of the city after the pandemic. In May, Time Out, London’s main listings magazine, described it as “visually arresting/bonkers.”
The reality has turned out to be somewhat different. Since opening on Monday, the mound has been widely mocked online as more of a folly than a dream — a pile of blocky scaffolding covered in patches of vegetation that look in danger of slipping off, and that it isn’t even high enough to look over the trees into Hyde Park.
“It’s a monstrosity,” said Carol Orr, 55, a tourist from Glasgow visiting the mound on Wednesday, who decided not to even attempt a climb.
“You can’t see anything up there,” said Robby Walsh, who had climbed to the top, only to get a view of a Hard Rock Cafe and nearby buildings.
“It was the worst 10 minutes of my life,” he said.
The complaints, including that it
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