If the clock was ticking and you were tasked with picking out the biggest cat from a series of thumbnail photos of felines, could you do it?
What if a Telfar bag was on the line?
Last week, the fashion brand, helmed by the breakout designer Telfar Clemens, released a limited number of new bags in what is known as a “drop.” When this happens, chaos often ensues and the bags sell out in a matter of minutes. This time was no exception.
Usually, other Telfar fans and finger dexterity are the greatest obstacles standing in the way of securing one of these sought-after bags. Consumers have to be quick to purchase them online.
This time, though, Telfar hopefuls found themselves bewildered by — and stuck on — the Captcha tests, which are used on websites to determine whether a visitor (often a consumer) is human or not. They are meant to deter hackers and software programs that run automated tasks (better known as retail bots).
The Captchas seemed very specific — and perhaps even harder than usual. One was a fill-in-the-blank: It asked users to complete the phrase “Not for you — for ___.” (The answer was the Telfar slogan: “Not for you — for everyone.”). Another prompted the buyer to assess multiple photos of different cats and to draw a box around the biggest one.
Frustrated consumers flooded Twitter with jokes and pleas for help solving the puzzles.
“While humans were answering captcha questions, bots were getting the bags! They’re actually annoying!!!” wrote Rae Foston, 19, who had tried to purchase a small red Telfar shopping bag, in a
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