Tina Leung swanned at the entrance to the Jason Wu show wearing the designer’s bronze-tone jumpsuit and a gem-encrusted Bulgari choker. Pandemic or no, she was looking forward to the fashion week show and, not incidentally, to plugging her personal brand, one she summed up in a meme-worthy phrase: “I style, I influence, I’m fabulous.”

She was one in a crowd scattered like confetti as people made their way to Mr. Wu’s spring 2022 show, held on Sept. 10. Dripping statement jewelry and plenty of attitude, most were poised to make a statement. They trotted out the fashion equivalent of their Sunday best, showing off violently colorful florals, flanged shoulders and fringe and, among the men, a striking profusion of pearls.

“I’ve definitely been determined to wear my clothes,” said Charlese Antoinette, the costume designer for “Judas and the Black Messiah.”

She snared attention in a bouffant Christopher John Rogers dress for Target, which she was wearing for the first time in public. “I need to give myself and other people inspiration,” she said, brimming with confidence. “Covid’s not going anywhere. We still need that.”

Kristen Bateman, a writer, wore a frothy pink dress by Helmstedt, a Danish label, set off by a cameo necklace and blue plaited hair. Prepping for fashion week was exhilarating, she said, “part of that back-to-school feeling that I get in the fall.”

A colorful figure about town, Ms. Bateman is often sent gifts by emerging designers asking that she wear and call out their labels. She has yet to take the bait. “It’s not something that would be authentic for me,” she said.