Playing off gender stereotypes to sell stuff is now explicitly against the law for advertisers in the UK.
Britain’s Advertising Standards Authority announced the ban in December, with a six-month buffer period before it went into effect. And that announcement came shortly after the ASA published a 64-page report on how gender stereotypes in ads “can lead to unequal gender outcomes in public and private aspects of people’s lives,” citing public opinion and various experts.
The report was prompted by a series of widely reviled ads in the UK, including those for a Protein World weight loss drink marketed with …