Amazon has long been at odds with Senators Bernie Sanders and Elizabeth Warren over their criticisms of the company’s labor and business practices. But the discord reached a new height last week when Amazon aggressively went after both on Twitter in an unusual attack for a large corporation. With each new snarky tweet from an Amazon executive or the company’s official Twitter account, insiders and observers alike asked a version of the same question: “What the hell is going on?”
Turns out that Amazon leaders were following a broad mandate from the very top of the company: Fight back.
Recode …