NYX Cosmetics is a bankable cosmetics brand that has been a staple for years for anyone obsessed with beauty but on a budget. Beauty bloggers and professional makeup artists alike rave about the brand’s innovative products and love that the company has kept its prices low, even as its range has expanded. NYX founder, Toni Ko, launched the company in 1999 and told Marie Claire that the company’s main goal was to create a really affordable and really good product (in terms of saving money).
“I realized that there was a gap between the prestige brands sold in department stores and the mass-market brands sold in drugstores, and there wasn’t a great quality product with stylish packaging at an affordable price. It was my mission to bridge that gap,” Ko says. The company made $2 million in its first year. It was then acquired by the well-known brand L’Oreal in 2014, which pledged to keep NYX Cosmetics‘ philosophy of high quality at a low price intact.
Is NYX cosmetics Cruelty-Free?
NYX cosmetics, which you can buy at the Pink Panda cosmetics online store, is truly Cruelty-free! None of NYX cosmetics’ ingredients, formulations, or finished products are tested on animals anywhere in the world.
However, it should be noted that NYX is owned by L’Oreal, a parent company that performs animal testing when required by local law but has always been more responsible in this area and especially for this brand.