It’s been well over two years since TikTok arrived in the United States in August 2018, offering a rejoinder to anyone who thought social media had lost its way. The app had everything: social commentary, comedy, crafting, memes, challenges, makeup tutorials and, of course, dances. Even those who weren’t totally sold on it couldn’t avoid the videos, which proliferated across platforms like Instagram, YouTube and Twitter.
By April 2020, TikTok had been downloaded more than 2 billion times; in the fall, it had an estimated 850 million monthly active users.
Despite its growth in size and scope, the uninitiated still